The identity experience framework orchestration platform of Azure Active Directory B2C (Azure AD B2C) is now available. This means that you can create your own user journeys and integrate with multiple identity providers and data sources, such as a customer relationship management (CRM) solution or loyalty system, to deliver first-class experiences. Use Azure AD B2C as a universal platform for gathering data feeds and applying that data to the user experience in your consumer applications to improve acquisition and retention. Azure AD B2C also offers several built-in templates for common user flows.
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