To help commercial customers maximize their technology innovation with Azure, Microsoft Marketplace is fully embracing the channel-led Marketplace opportunity with the general availability of resale enabled offers.
Resale enabled offers enable software companies to empower channel partners to sell their Marketplace listings through a repeatable model designed for scale. This helps software companies break through to new markets without adding overhead while channel partners maintain their customer relationships while getting the added value of Marketplace.
Sales of eligible solutions also count toward customers’ Azure consumption commitments, opening the door to larger, more strategic deals funded by pre-committed cloud budgets—creating stickier relationships and fueling growth.