MC790716 - Microsoft Purview | Information Protection - Sensitivity label protection policy for Azure SQL, Storage, and Amazon S3

Service

Microsoft 365 suite

Last Updated

Jun 27, 2025

Published May 6, 2024

Tag

Updated message
New feature
Admin impact

Platforms

Web

Summary

Microsoft Purview Information Protection introduces a new Protection Policy feature for label-based protection on Azure SQL, Azure Data Lake Gen 2, Azure Blob Storage, and Amazon S3. General availability begins late August 2025. Public preview is free, with pay-as-you-go pricing post-preview. Create policies via the Microsoft Purview Portal.

More information

Updated June 27, 2025: We have updated the content and rollout timeline below. Thank you for your patience.

In Microsoft Purview, Information Protection will introduce a new feature called Protection Policy to create new protection policies for label-based protection. This enhanced protection can be applied to the following services:

  • Azure SQL: Databases hosted on Microsoft’s cloud platform.
  • Azure Data Lake Gen 2: Large-scale data storage and analytics service.
  • Azure Blob Storage: A service for storing large amounts of unstructured data.
  • Amazon S3: Amazon’s cloud storage service.

This message is associated with Microsoft 365 Roadmap ID 394282

When this will happen:

General Availability (Worldwide): We will begin rolling out late August 2025 (previously late June) and expect to complete by late October 2025 (previously late June). 

How this will affect your organization:

During the public preview phase, you can use these label-based protections without any extra cost. However, once this period ends, a pay-as-you-go pricing model will be implemented for continued use of these features.

To create your initial protection policy, go to the Microsoft Purview Portal and navigate to the Information Protection application.

This image shows a protection policy created for data sources within Azure:

What you need to do to prepare:

Visit the Information Protection app in Microsoft Purview Portal and try to create your first protection policy. Learn more here:

  • Authoring and publishing protection policies (preview) | Microsoft Learn) - https://learn.microsoft.com/en-us/purview/how-to-create-protection-policy