RM481155 - Microsoft Viva: Group-less campaigns in Viva Amplify

Microsoft 365 Roadmap

Status

Launched

Release

General Availability

Last Updated

Sep 4, 2025

Published Mar 21, 2025

Platforms

Web

Service

Microsoft Viva

Tag

Launched
General Availability
Worldwide (Standard Multi-Tenant)

Cloud

Worldwide (Standard Multi-Tenant)

Summary

We are streamlining the campaign management experience in Viva Amplify and campaigns will no longer be tied to M365 groups. As such, M365 Group admins will no longer be a required role to configure Viva Amplify and only SharePoint admin role will be required. Also, when you create a campaign, there will no longer be a campaign channel tied to the Viva Amplify campaign, simplifying the campaign creation experience.

Description

We are streamlining the campaign management experience in Viva Amplify and campaigns will no longer be tied to M365 groups. As such, M365 Group admins will no longer be a required role to configure Viva Amplify and only SharePoint admin role will be required. Also, when you create a campaign, there will no longer be a campaign channel tied to the Viva Amplify campaign, simplifying the campaign creation experience.

GA date: June CY2025