Set an expiration date on any message in your journeys (emails, text messages, push notifications, or custom).
Choose from different expiration options (no expiry, expiration based on a date and time, or a trigger).
Review analytics to understand which customers didn't receive messages due to expiration dates.
Scenario: Contoso specializes in hosting virtual events and webinars for their customers. They have a customer journey designed to promote upcoming events, send reminders, and offer exclusive discounts to attendees.
Contoso sets expiration dates on event reminder messages. This ensures that customers who register only a few days before the event don't receive the full series of reminders.
They offer discounts for people registering four months prior to the event. To make sure customers receive only valid offers, Contoso sets these discount messages to expire four months before the webinar date.
By setting expiration dates on message tiles, Contoso keeps its communications up to date and relevant. Customers who join the journey get timely information, which enhances their experience and engagement.
Business Value:
Customers may experience frustration when they receive outdated communications, such as expired coupons and irrelevant reminders. This creates confusion and diminishes their trust in your brand. You can now set expiration dates on your messages, ensuring that only current and relevant information reaches your audience. This keeps your customers engaged and satisfied with relevant communications in moments that matter.
Enabled for:
Enabled for admins/makers/marketers automatically
More info: https://learn.microsoft.com/en-us/dynamics365/customer-insights/journeys/message-expiration
GA date: June CY2026
Preview date: April CY2026