Unified profiles and insights are only useful when you can act on the data. If you use Microsoft Fabric, Customer Insights - Data makes it easier to share valuable unified profiles and insights directly in OneLake. You can add those insights to your core analytics and downstream processes.
Scenario:
Contoso has multiple departments with distinct systems and data requirements. After creating shortcuts in Fabric OneLake to all their Customer Insights - Data profiles and insights, the entire Contoso organization can leverage the unique advantage of customer 360-degree profiles across all the workloads of the organization.
The enhanced visibility and collaboration from sharing unified customer profiles and insights in Fabric OneLake creates a cycle where several departments take steps to integrate their unique customer data into unified profiles. This process improves the fidelity and value of the profiles.
Business Value:
Customer Insights - Data makes it easy to access and use unified profiles and insights created in Customer Insights - Data directly in Microsoft Fabric OneLake. This capability powers your downstream workloads while saving time and reducing costs.
Customer Insights - Data in Microsoft Fabric OneLake removes barriers to using your customer insights. It eliminates challenges that come from storing data in multiple fragmented data lakes. By using shortcuts to Customer Insights - Data managed data lake, you can access unified profiles and insights in OneLake. You can use all the insights Customer Insights - Data generates without copying any data. Microsoft Fabric OneLake and Customer Insights - Data improve collaboration and remove business barriers.
Enabled for:
Enabled for admins/makers/marketers automatically
GA date: November CY2026
Preview date: October CY2026