Align event registrations with the way your organization manages customer data. By supporting lead-based registration journeys and existing matching rules, you can avoid unnecessary Contact creation, improve data quality, and ensure event attendees follow the same lead management process used across your business.
Configure event registration forms to create or update Contacts, Leads, or both Leads and Contacts
Apply existing matching, deduplication, and update rules to event registrations for more consistent and accurate customer data.
Register attendees without requiring a Contact record, enabling lead-only registration scenarios and sales-driven qualification processes.
GA date: June CY2027
Preview date: February CY2027